Feral Fight Gear is a successful clothing brand suppling tear proof Gi’s for the increasing popular martial art of Brazilian Jiu Jitsu. The Gi’s are aimed to provide great value with durability and affordability being the major selling point.
I worked closely with Andy Stuart who runs Feral Fight Gear and is a Brazilian Jiu Jitsu enthusiast. Andy spent many months in Brazil, training with top Jiu Jitsu competitors and knows this martial art really well.
We worked together with me listening to Andy’s aspirations for his clothing brand. We created something that would appeal to a typical Jiu Jitsu participant.
The graphic image seen on the logo is a well known manoeuvre and alludes to the fact that the sport involves many grappling style techniques. The name implies wildness and part of the philosophy of the sport is a kind of controlled aggression whereby a smaller person can easily defend him or herself against a larger person using well practised techniques.
- Logo Design